Francesco Explains It All: Poland Springs Unveils Its New Eugenics Marketing Campaign

As seen on First Avenue during the New York City Marathon.

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A simple grilled cheese sandwich. Something that can be procured anywhere at any time. Nothing too exciting, right?

But what if I put a little butter on the bread before I grilled that sandwich? That would add a little extra zing, right? And what if instead of using plain old American cheese I opted for something a tad more exotic, like Camembert, Stilton or Roquefort? Now we're talking, right?

And what if instead of using bread for my grilled cheese sandwich I used two large blocks of pure platinum? And what if instead of eating the platinum I sold it and then used that small fortune as venture capital for a Beijing-based conglomerate that could take advantage of Chinese local business incentives, cheap labor, lax environmental laws and surging global interest in the fastest-growing economy in the world, thereby ensuring returns in the billions of dollars even in the face of a collapsing U.S. dollar and a massive industrial shift from the technical to service business sector? Wouldn't that be nice?

That's exactly what Francesco Explains It All is. In an endless buffet of indistinguishable tastes, it's the grilled platinum Stilton cheese sandwich that could forever destabilize geoeconomics. Care for a bite?

Thursday, November 11, 2010

Poland Springs Unveils Its New Eugenics Marketing Campaign

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